101 Seconds – New York’s SoHo

Flaneuring through New York’s SoHo in 101 seconds.

SoHo is inimitable, though other neighborhoods in New York and other cities have tried to recreate what makes this neighborhood special. Galleries, restaurants, high-end furniture and fashion. Or even knock-off Supreme and Gucci bags sold off the sidewalk on Canal.

It has some of the most expensive residential and retail property in the country. The cobble-stone streets. The cast-iron facades holding up massive windows, which perfect for the artists who moved into the neighborhood when in the late 70s and early 80s, before this former industrial neighborhood turned into the pinnacle of style, design, and fashion (though you could easily argue the Disneyland-ification of the neighborhood is complete, trying to recreate the creative urban experience of three decades ago but instead becoming the most stratified of any New York neighborhood; struggling artists can take the L train toward Canarsie. Past Williamsburg, of course.).

All video taken June 16, 2018.

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Camera: Panasonic LUMIX GX850 https://amzn.to/2Kh79rx

Tripod: Joby Gorillapod 1K kit https://amzn.to/2Mkinwn


Thanks for visiting, and welcome to my new project.

I’ve been publishing on the web – including this domain jonathanhtodd.com – for years, mostly about finance, economics, and business (RIP spotexchanges.net, 2017-2017). If you still want some of my traditional snark-filled commentary on stock markets and economics, please check me out on Twitter.

But this is a pivot. This is my own personal creative sandbox. I’ll be publishing some of my creative work here, including photography – both digital and film – and video.


But… my goal is to not share just my own work.

First, I want to use this as a way to build a community. I want to learn from others who are better artists, photographers, filmmakers, and editors.

But I also want to weave in the hows and whys around art, technology, and design:

  • Why do companies make the design choices they do?
  • How do companies use design and technology to create engaging, addictive digital products?
  • Why do we love beautiful things, even though they are made of digits?

For example, we all love Instagram. t’s a great tool within a wide spectrum of uses: from killing time all the way to building your own brand and showcasing your work. But why is it engaging? What are some unique ways people are using Instagram to build their own businesses? How is Instagram marketing to me, and is it effective? And is it a better medium than Snapchat?

My creative sandbox

The visual medium side of things is certainly a hobby – my day job is writing about… finance and economics. But the dive into creative side has been incredibly rewarding, engaging. I have had a lot of fun in recent years picking up new mediums like film photography, and learning new styles and techniques in digital photography and film editing.

I hope you find this as rewarding and engaging as I do.

And please, follow me on:

  • Twitter
  • Instagram
  • YouTube, where I’ll be starting with a clean slate and publishing more short films there soon.